Why Speakers Bureaus Won't Make You Successful with Marcus Sheridan

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 16 October 2018

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you think if you get listed with a speakers bureau the gigs will just come pouring in? It's not quite that simple.

Marcus Sheridan joins us to share why speakers bureaus alone won't make you successful (and what will) on episode 207 of The Speaker Lab.

Marcus is a successful speaker who has built his business in an unconventional way. Today we break down and bust through myths he held, how his perception of speaking bureaus has evolved and changed, how he thinks about speaking fees and quantifying the value you offer.

And we finish with Marcus giving an answer he is certain I disagree with! Tune in to hear what that answer is and if I actually do disagree on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

Is a bureau pivotal to booking higher quality gigs?
Why bureaus should supplement your business, but not be the sole source.
Was it hard for him to ask for money for his own services?
Why success takes more than just getting on stage and speaking.
At what point did he start bringing in a team to help him?
Why does he think speakers have difficulty asking for higher fees?
Why people aren't paying you for your time, and what they are paying for instead.
How to take full advantage of the seeds of trust you have already developed.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Oh, we have a good episode for you today. You have come to the right place. Welcome to the
0:55.9	speaker loud podcast. My name is Grant. I'm glad you are here. And I am excited about today's
1:01.4	interview, today's guests. We are talking with, well, before we get there, before we get there,
1:07.0	hey, we've got a tool that, uh, I get asked all the time people ask, like, Grant, how do I know how much I should charge as a speaker?
1:14.2	And so finally, we put together a calculator. If you have not used this before, it's a lot of fun to kind of tinker with, play with. Speaking fees are not an exact science, but this will get you in the ballpark. stop by and check out my speaker fee.com my speakerfeet.com you're going to answer a couple questions there
1:28.9	and we'll tell you exactly within a range there of how much you should be charging as a speaker. So if you haven't already played with that, make sure you check that out. My speaker fee.com. Now, today we've got a great guest. We had this guest on back in episode 117. Today we're talking with my buddy Marcus
1:44.6	Sheridan. And Marcus is an extremely successful speaker. And he's really built his business in
1:50.1	kind of an unconventional way. So he had a lot of misconceptions about speaking early on when he got
1:55.4	started. And so we kind of break those down and how he's kind of overcome those. So for example,
2:00.2	he had this huge misconception that he believed,
2:02.9	and you may currently be believing that he discovered is not true.
2:05.9	We're going to bust that myth right out of the gate here.
2:08.0	We also talk about how his perception of speaking bureaus has evolved and changed.
	...

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