So what success might be is that you solve this problem over here, even though you created

three other little problems. But what's the biggest problem that you're trying to solve for

and which one solves it to the greatest degree?

How do you create an unshakable business? I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio. In this podcast, I share the lessons

I've learned in scaling big businesses and helping our portfolio companies do the same.

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What is that moment I want to talk about is solution hopping, how this is hurting your business

and how to stop doing this so that your business can grow faster with

less headache. This kind of came forefront to mind because I was having a conversation with

the business that we were looking at taking on the other day. And this business particular

just installed a sales team. And they were looking at basically how that would increase

conversions across the board for their company based on the cost of, you know, webinar sales continued

to rise. The traffic that they were getting was more and more expensive, which, you know,

that's why they wanted to insert a high ticket phone sales team. It's actually pretty typical

right now just because costs are going up. And so this particular entrepreneur was basically saying

that he didn't actually want to continue with this solution. And the reason that he didn't want to is, you know, it's just become much more of a headache than he

expected it to be. And, you know, it's not happening as fast. It's too much of his involvement,

et cetera, et cetera. He didn't realize how much of a pain in the ass having a sales team wants.

And it is, obviously, if you don't know how to do it and you've never done it before. And so this is something that I noticed actually was a trend because another company that we talked to about a week ago, we set out a strategy for how they were going to monetize a skill that they had.

The skill is based in brick and mortar business.

And we basically said, you know, there's three ways that we can monetize this.

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