Why So Forlorn, OK Cupid?

Why Oh Why

Andrea Silenzi

Personal Journals, Comedy, Society & Culture

4.4 • 1K Ratings

🗓️ 8 June 2017

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Does OK Cupid's app icon tell a larger narrative of chaos and distress? Let's use the logo design of popular dating apps to explore the state of the companies and the substance of their products. In doing so, we're joined by Jessica Helfand and Michael Bierut. They're the cofounders of Design Observer, and hosts of The Design of Business | The Business of Design and The Observatory podcasts. We're also joined by Teddy Blanks, a graphic designer and founder of design studio Chips. He makes the logo for our podcast. To follow along with the corresponding visuals for our design discussion, visit whyohwhyradio.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Panaply.
0:05.0	The following podcast contains explicit language. If you drag two dating apps together on your iPhone, they form a folder. And your phone
0:21.6	will suggest a name for that folder. Mine says
0:24.0	Lifestyle. Now I don't want to believe that just because I use
0:27.6	tender and Bumble that I'm suddenly living a dating app lifestyle. That word lifestyle makes me think of the
0:34.3	condom brand or how the right wing likes to throw around the phrase gay lifestyle. The
0:39.2	word lifestyle tells me to keep my dating life to the privacy of my phone.
0:43.3	And so much of the show is trying to take this huge part of my life and other single people's
0:47.0	lives and get it back out there in the open.
0:50.7	So today on YAWI, we're going to open up that folder and we're going to stop to define some of the most major players in the dating space, specifically in terms of their visual design.
1:00.0	Joining me in the studio, I brought in the fire department to look at my candle and I couldn't have a more expert panel
1:07.0	We have the host of the design of business the business of design podcast from the Yale School of Management a show that's now a year old, and the host of the
1:14.0	Observatory Podcast, both from Design Observer.
1:16.9	I have Jessica Hellfand and Michael Beirut, welcome to the show.
1:19.7	Hello.
1:20.7	Thanks for having him.
1:21.7	And I also have Teddy Blanks.
1:22.7	He's the co-founder of Chips of Brooklyn-based design studio, and most famously more than
1:27.2	his incredible music, his film titles, his book covers, his directing, he designed the logo to this
1:32.2	podcast.
1:33.0	That's the thing that people stop me on the street about.
1:35.0	It's a very good logo.
	...

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