4.8 • 618 Ratings
🗓️ 31 October 2022
⏱️ 19 minutes
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0:00.0 | Veronica Garza managed a series of autoimmune issues that inspired her to figure out how to make the food she loved and grew up eating like tortillas without grains. |
0:20.6 | She would go for making almond-flowered |
0:22.2 | tortillas by herself in her kitchen in Laredo to stocking them in local stores, to acting as the |
0:27.5 | chief innovation officer for a national brand you now know and love Siette Foods, the fastest-growing |
0:34.7 | Latin-focused brand in food and beverage at scale. |
0:38.4 | Veronica shares how her family of seven, Siette, came together to make it happen, |
0:43.2 | their decision to take $90 million in investment, |
0:46.0 | and how she, a woman who once refused to share any of her recipes, |
0:49.9 | is now launching a new cookbook, Vesiette Table, |
0:53.0 | nourishing Mexican-American recipes from our kitchen. |
1:05.0 | Veronica, thank you so much for doing this. |
1:07.3 | Thank you for having me. |
1:08.7 | You grow up, I mean, you're a healthy kid growing up. It's really not |
1:13.1 | until you're late teens that all of a sudden you start experiencing some health issues. |
1:18.6 | How did they first show up? Yeah, I feel like I was so healthy growing up. And then, you know, |
1:27.3 | I was in cheerleading from like fourth grade to my senior year |
1:32.0 | of high school. So Texas. There wasn't really another option, especially since I was sort of |
1:37.5 | following my sister's lead. So she did cheerleading. That was for me. Getting bruises and stuff |
1:43.7 | was normal because you would get |
1:45.5 | hit when you were doing, you know, these stunts or performances. But I started noticing some really |
1:53.2 | dark and very large bruises my senior year of high school. And they were taking really long time to heal. And it turned out |
2:05.6 | that I had an autoimmune condition. You know, we talk a lot on this program very often for people, |
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