Why 'Serving Everyone' Serves No One in Your Teacher Business

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 28 May 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why Niching Down Is the Most Profitable Move You Can Make

In this episode of the CEO Teacher® Podcast, I’m diving into the mindset shift that could make or break your teacher business: niching down. If you’ve been creating for every grade and every teacher, only to feel invisible and overwhelmed—this one’s for you. Because when you try to serve everyone? You serve no one. But when you speak directly to your people? Magic happens.

We’re wired to help everyone—but in business, that leads to burnout. I’ll share how I went from scattered offers to building a brand that speaks to one ideal teacher. You’ll learn why getting specific helps your content land, your people connect, and your business grow with purpose. Let’s stop trying to reach everyone—and start building for the right ones.

In this episode, you’ll learn:

Why trying to serve everyone is holding your business back
The top 3 reasons generic content pushes people away
How niching down builds trust, clarity, and community
The 5-step framework to get specific about your audience
How to speak directly to your people in a way that sticks

Links Mentioned in this Episode about niching down:

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CEO Teacher® Resources Worth Their Weight in Gold

You're already a wealth of knowledge! You’re a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.

If that’s you- First things first: Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.

Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.

Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!

And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List

Ready to connect with a community of inspiring educators? Join the conversation!

Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it’s always a party in the DM’s- just sayin’

Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…

Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!

Join The Community: The CEO Teacher’s Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon

Let’s make your teacher dreams a reality!

P.S. Want more support and inspiration? Check out these recent episodes:

P.P.S. Don’t forget to grab your free bag of virtual teacher goodies and start making your mark online!

I believe in you! Your best is yet to come.
💖 Kayse

Transcript

Click on a timestamp to play from that location

0:00.0	All right, teachers, welcome back to the CEO Teacher podcast.
0:03.7	Today, we are going to be talking about why serving everyone serves no one in your teacher
0:09.9	business.
0:11.0	So today we're going to be taking a deep dive into one of the biggest mistakes that I've
0:14.3	seen educators make when they start building their online businesses.
0:17.7	Yeah, it might be a little basic for some of you, but I think it is a good idea
0:21.5	to always go back to square one. Remember, when you try to serve everyone, you serve no one. And look,
0:28.3	I get it. You're a teacher. You're used to wearing 72 hats a day. You differentiate instruction for
0:33.7	every child in your classroom. And I know that you already run your classroom like a CEO and
0:39.1	cover lunch and all the other things. But in business, serving everyone is a straight up recipe for
0:44.6	burnout and cricket. So today, we're going to unpack why that strategy isn't serving you anymore.
0:50.9	So stick around. You don't want to miss it.
0:56.8	Do you ever feel like you're just trying to stay afloat with everything you have to do as a teacher making copies, trying to get
1:00.8	bathroom breaks, even when it's on your lunch break? Probably not even taking time off because
1:04.7	the thought of writing lesson plans is just too daunting to leave for the sub. Look, I've been
1:09.5	there, I felt that. And I believe every teacher
1:11.9	listening right now is nodding along and says, you know what, I totally am in that season of life.
1:17.0	But I want to help you out. So we have a gold mind of an uplifting and supporting community.
1:21.5	And I want you to know you belong here, where you can come and it's a safe place to talk about
1:25.4	all the things you're stressed out about, or just to get some advice on how to get through each and every day in a better, more
1:31.7	positive way. I want to officially invite you into the room where it all happens, introducing
1:36.7	the CEO Teachers Lounge. It's a community for educators building their online businesses
	...

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