I love conversations that remind you who you are before the world told you who to be. In this episode, I sit down with Cynthia Garcia, Founder of Rewritten Beauty, to talk about what it’s really like to start over in your 40s, the ego deaths that come with reinvention, and the fear that shows up when you leave what you’re known for to answer a deeper calling. Cynthia shares the emotional reality of launching a physical product brand, the pressure of having more to lose later in life, and why an “easy” life can quietly drain your sense of purpose. Tune in to know the difference between a personal brand and a living brand, how to create a category of one, and why people buy who you’ve become.  Check out our Sponsors: Northwest Registered Agent - Don’t wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you’re a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 How I discovered Cynthia through trusted referrals. 03:30 The eighth grade moment that rewired Cynthia’s destiny. 10:00 The rage that sparked Cynthia’s skincare brand at 40. 12:30 Why women are told it’s “all downhill” after midlife. 18:15 The discomfort of starting over after mastery. 21:30 The reality of physical products and pivots. 27:45 Why does risk feel different in your 40s than in your 20s? 29:00 How an “easy life” creates anxiety and depression. 31:45 How trauma can build entrepreneurial resilience. 37:00 How Cynthia decided to commit despite fear. 42:00 Why ego deaths are part of becoming who you’re meant to be. 49:00 Why women feel they must win on the first try. 52:00 What’s the difference between personal brand vs. living brand? 56:30 Why people buy proximity to proof. 01:00:00 Why sameness makes you invisible. 01:05:30 The products that get rid of your zombie cells.   RESOURCES Listen to Cynthia’s FREE audiobook “Undeniable” HERE! Shop Cynthia’s skincare line Rewritten HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Cynthia: @iamcynthiagarcia