Hello, everyone. Happy Friday or whatever day you're listening to this. It's Fat

Maskar and I'm Jen. I'm Jess. We've got an amazing interview. I think people are

sick of me because I think I did the like the last two weeks of interviews, but

luckily Jess and I together got to talk to today's guest. Okay, I am so excited to

introduce you all to Aliyah Raza. So she was, and really I think she still is very

much like a visual artist. She started as a visual artist and then you're gonna

hear her whole story, ended up creating really organically like no other

fragrance brand backstory I've ever heard of, created this beautiful fragrance

line called Regime de Floor. And I have to tell you just sidebar when I got

to Moda. I had, I've probably mentioned this with a couple brands, but it's a true

story. I had a little sticky note of the brands that I wanted to bring to Moda

if I got the job and Regime de Floor was on that list. It is one of the most

romantic, poetic, smart, elevated, like unusual fragrance brands I've ever

experienced. Jen, what did you think of our conversation? I'm excited about it

because I think it goes, I first of all, I went back and looked at her IMDB and

her directorial, short films and everything. She's a true artist and really kind

of the embodiment of a theme that we've had going on here. It fat mascara for a

little while. That is sometimes not just the faces you paint our art, but the

products themselves are art and she didn't use perfume in her art. So we're

going to hear about all of that. I'm so excited you brought her to me, to the

fam. Let's get into the interview.

All right, Alia, describe your childhood through fragrance. If you were to

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