Looking to create wealth and income through high cash flowing real estate, self-storage is the fastest growing and the newest real estate asset that has outperformed all others.

What's it secret?

I'm A.J. Osborne and with over a million square feet that we have built, acquired, expanded, and even converted big box stores,

from small third-tier markets to large hundred plus thousand square foot facilities, we have seen it all.

This is the podcast that we're going to discuss and bring on the best investors and operators in the nation to show you how to create wealth and income with self storage.

Welcome to self-storage income.

Welcome, everybody, to self-storage income. Today, we're discussing something that I, you know, it's not that it's not positive,

but it definitely has a negative tone and connotation to it.

Today, we're talking about why people fail.

But the important thing about this is not so much the failing part.

It's just the steps that you need to be aware of and avoid and where we see mistakes being made.

So although we're, you know, I guess we could have spin that a little better, maybe saying things to do to make sure you're successful.

But we're throwing a big fail out there.

Just why people fail and destroy themselves.

So pot holes to avoid here.

You know, this is an interesting subject.

I'm going to break it up into two parts.

I thought the first thing we would talk about today is mentality

that people have about storage. I think the stories that we tell ourselves are very important

because they become the building blocks for reasons and things that we do and outcomes.

So there's three things that I kind of want to talk about that you need to be aware of

and you need to bring into it.

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