Why NOW Is The Time to Build a Personal Brand After 40 - 810

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 21 November 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you over 40 and ready to take control of your future? 🚀 In this episode, Chalene Johnson dives into why now is the perfect time to build your personal brand. Learn why people are more likely to trust and engage with individuals over 40, and discover five actionable strategies to help you stand out online. Chalene shares her personal insights and favorite tools to simplify content creation, boost engagement, and embrace the power of AI. Whether you're just starting or looking to level up, this episode is packed with everything you need to succeed. 📚What You'll Learn In This Episode: ✨ Why being over 40 gives you an edge in personal branding. 🧩 How to identify and showcase what makes you unique. 🎥 Content creation tips for "easy mode" videos that perform well. 💬 The importance of audience engagement and starting conversations. 🤖 How to leverage AI tools like ChatGPT and Perplexity for faster growth. 🎞️ Tools like VideoLeap and CapCut to streamline your video editing. 🚀 Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/ 📣 We'd Love to Hear From You! Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe Sign up for Chalene's weekly newsletter ➜ http://chalene.com/newsletter 🔗 Connect with Us: Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial Chalene on Facebook ➜ www.Facebook.com/Chalene Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson Brock on Instagram ➜ www.Instagram.com/brock11johnson Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

Transcript

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0:00.0	Having a personal brand is your cheat sheet. And if you're someone who's over 40, let me tell you,
0:05.9	it has never been easier and more important for you to create your personal brand.
0:11.2	Your personal brand is the thing that draws people to you. It's that thing, you don't have to
0:15.3	spend as much time marketing. You don't have to try as hard to help people understand what it is
0:20.0	that your product is about
0:21.9	or your service.
0:23.2	When people fall in love with your personal brand, it makes all of that so much easier.
0:28.9	And your success is far more likely.
0:31.2	You should be spending so much more time on your personal brand than anything else.
0:35.3	And today on this edition of Build Your Tribe, I'm going to cover the five
0:39.1	ways that you, someone who's over 40, can increase awareness and really help the world discover
0:45.9	your personal brand. My name is Shalene Johnson. Thanks so much for joining me. My co-host is my son, Brock. And while I think it's
0:57.6	really important for that younger generation to start building their personal brand, like the ultimate
1:03.9	advantage is for us. Those of you who are over 40, this is something I'm super passionate about for many reasons. The first of which
1:14.1	is because having a personal brand is the ultimate cheat code. It's the cheat code that people forget.
1:22.8	They think it's about getting followers. I think it's about having a certain look. They think
1:26.1	it's about a certain position or where they came into a company or if they're a founder. None of that really matters.
1:32.1	The reason why people buy and who we buy from are individuals. We don't necessarily buy from
1:38.7	brands more often than not. We fall in love with an individual. We start to follow them. Then
1:44.1	we like them. We feel comfortable with them. There's something that's relatable. We fall in love with an individual. We start to follow them. Then we like them. We feel
1:45.6	comfortable with them. There's something that's relatable. We trust them. And when we trust people,
1:50.6	that's when we buy from people. Your personal brand is the thing that I want you to focus on more
	...

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