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Marketplace Tech

Why Netflix is doing live TV

Marketplace Tech

American Public Media

Technology, News

4.61.2K Ratings

🗓️ 27 November 2024

⏱️ 8 minutes

🧾️ Download transcript

Summary

A 58-year-old Mike Tyson may have come up short in his ballyhooed comeback match against YouTuber-turned-boxer Jake Paul. But Netflix emerged as a big winner, boasting 108 million viewers for the Nov. 15 spectacle, the most streamed sporting event in history. Unfortunately for viewers, Netflix’s livestream of the fight suffered buffering and lag problems. It wasn’t a great start for the platform, which will be livestreaming some much-anticipated NFL games on Christmas Day. But the streaming service has been leaning into more and more live content. Marketplace’s Meghan McCarty Carino spoke with Lucas Shaw, who writes the Screentime newsletter at Bloomberg, about the event and what it portends for Netflix’s future live endeavors.

Transcript

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0:44.2

Live TV, but make it Netflix.

0:47.8

From American Public Media, this is Marketplace Tech.

0:50.8

I'm Megan McCarty Carrino.

1:01.1

Thank you. Place Tech. I'm Megan McCarty Carrino. A 58-year-old Mike Tyson may have come up short in his much Ballyhoo'd comeback match

1:08.1

against YouTuber turned professional boxer Jake Paul a few weeks ago.

1:12.8

But Netflix emerged a big winner, boasting 108 million viewers for the spectacle,

1:19.6

the most streamed sporting event in history.

1:27.2

Unfortunately for viewers, Netflix's live stream of the fight suffered from buffering and lag.

1:33.1

Not a great start for the platform, which will be live streaming some much-anticipated NFL games on Christmas Day.

1:40.2

I spoke with Lucas Shaw, who writes the screen time newsletter at Bloomberg, about the event and what it portends for Netflix's future live endeavors.

1:49.7

We haven't had a full detailing or accounting of what happened, but it seems pretty clear that there were so many people trying to watch that the system sort of froze, if you will.

1:59.2

Now, that's not what you want, but I don't think it's a long-term

2:01.6

problem. You know, you eventually get better at hosting it. And live is new for Netflix, right?

2:07.2

Sure, this is a company that's been doing streaming for 17 years, but they've been doing live

2:11.7

for two and not even really two. So I think they'll figure it out. And if I were them, I would rather have it

...

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