Good morning. I'm James Holman from the Washington Post and this is the Daily

2002 for Tuesday, September 11th. In today's news, with Hurricane Florence strengthening, 1.5 million people are

evacuating the eastern seaboard. A judge is mad at the feds for taking

Maria Bhutan's texts out of context, and President Trump is looking

to schedule another summit with Kim Jong-un.

But first, the big idea. The constant creep of corporate America into all

aspects of everyday life from the All-State Sugar Bowl to Minute Maid Park may soon conquer a new frontier.

The final frontier.

NASA Administrator Jim Bridenstein has directed the Space Agency to look at boosting its brand by selling

naming rights to rockets and spacecraft.

NASA will also look into allowing its astronauts to appear in commercials and on

serial boxes as if they're celebrity athletes. While officials stress that nothing

has been decided, the idea could mark a giant cultural leap for the taxpayer-funded

government agency. It could also run into ethics regulations that prevent government officials

from using public office for private gain.

Astronauts may be the most venerated employees in the federal government, but they're still

civil servants bound by regulations.

This is a big change. NASA has steadfastly stayed away from

endorsing any particular product or company. They take this so far that the

M&M's astronauts gobble in space are referred to as quote

candy-coated chocolates because government lawyers have been paranoid about

the appearance of favoring one brand of sweets over another. But during a meeting of a NASA advisory council made up of outside experts who provide guidance to the agency,

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