Why Most Businesses Need a Podcast More Than Ever

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.1K Ratings

🗓️ 6 January 2026

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode is a keynote I did in Portugal. I break down why creativity is the most important part of marketing — and why all the attention now lives on just a handful of social platforms. We talk about how social media and algorithms have changed over the last five years, how to get better results from paid ads today, and why volume beats perfection moving forward. I also explain why podcasts and streaming are massive opportunities for small businesses, and why marketing is always a mix of math and art. If you want to win in 2026, this is the mindset and strategy you need.

Transcript

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0:00.0	The number one thing that I would be investing in
0:02.7	would be organic social media creative.
0:05.6	Across the globe today, no matter what market,
0:08.9	all of you are marketing towards,
0:10.6	the six to seven social media platforms
0:13.9	that dominate the attention of who you're trying to reach
0:18.6	and all of that, right?
0:21.4	Young entrepreneurial males who have a high propensity
0:25.9	to play what you're doing, all the way to seasoned gamblers
0:29.7	and gamers who might be in her 60s and 70s,
0:32.8	who grew up preferring casino life
0:35.7	because this didn't exist.
0:37.3	And everybody in between between all of them
0:41.3	live within their phone. All of them. This is the production value that you need for your
0:47.3	content. The only reason someone who's going to spend $10 million in marketing next year
0:52.3	will lose to somebody else
0:54.8	that's gonna spend a million.
0:56.4	The only reason is because the $1 million person
1:00.0	invests aggressively into organic social media.
1:04.5	Whoever in this room makes the most amount
1:07.5	of social media posts for the least amount of cost and when something does
1:12.9	well and gets a lot of views, then they spend media to convert that into a cac and LTV and
	...

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