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Gloss Angeles

Why Listening To Critics Can Benefit a Brand in the Long-Run With Divi's Dani Austin

Gloss Angeles

Kirbie Johnson and Sara Tan

Selena Gomez, Charlotte Palermino, Beauty, Fashion & Beauty, Arts, News, Sara Tan, Beauty Podcast, Rihanna, Kirbie Johnson, Halsey, Entertainment News, Hailey Bieber

4.6772 Ratings

🗓️ 17 May 2024

⏱️ 40 minutes

🧾️ Download transcript

Summary

Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012. 


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Transcript

Click on a timestamp to play from that location

0:00.0

Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while.

0:12.8

That's cute.

0:16.1

Big day over here in Los Angeles because I feel like so many of our listeners have requested this person to come on.

0:25.9

They are huge, huge fans of not only her content, but also her hair products.

0:32.6

Kirby and I are included in that group.

0:36.0

So everyone, please give a warm welcome to Danny Austin.

0:41.2

Woo!

0:42.6

Hello, I'm so thankful to be here. Thanks, guys. Thanks for having me.

0:47.6

Of course. Of course, Danny. It's so nice to see you. You look gorgeous.

0:54.0

You're making my day. Thank you. Can you just hang out with me every day? That's very sweet.

1:00.5

Danny, we're going to read a little bio of yours because you've accomplished so, so much. I cannot believe you have been creating content since 2012.

1:10.7

I know. I am like an old fart in this space. I have been around the block. I'm telling you,

1:17.1

it is crazy. I actually, I started when I was 19 years old, like in my dorm room on YouTube.

1:23.7

And so it has, it has been a while, but it's been a ride. Yeah. And you really have taken

1:30.2

everyone along with you on your journey just throughout all stages of your life. I mean,

1:35.4

you started with like just fashion advice and then planning your wedding. And then obviously,

1:42.0

you know, you went through your your hair journey and you were

1:44.9

experimenting with wigs and all of that you have over three million followers across your

1:49.9

Instagram and TikTok and you also have your own podcast called de-influenced with Danny Austin

1:54.2

and then in 2021 you developed divvy with the mission to find brands and products that

2:00.5

specifically address the root of

2:01.8

hair loss and hair thinning again after experiencing your own hair loss. And now you've got this

...

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