Why Linkedin is Crucial for Your Business in 2024
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 4 April 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Today's episode of the podcast is my keynote at the ITC Vegas event. I dive deep into the huge opportunity on social media specifically LinkedIn for businesses and entrepreneurs. I also share my two cents on why complacency is hurting most businesses and how taking advantage of new technologies can help future-proof your business. Lastly, I talk about the importance of building a positive company culture for continuity and growth in business. If you're a business owner or planning to start a new business in 2024, this is the right video for you! Timestamps: 0:00 - 0:12 Intro 0:12 - 1:50 An underrated platform in 2024 1:50 - 6:00 The entrepreneurial journey 6:00 - 14:26 Complacency is hurting your business 14:26 - 19:50 Why you need to post content on LinkedIn and social media 19:50 - 22:27 How to future-proof your business 22:27 - 33:45 The importance of building a strong company culture 33:45 - 40:00 LinkedIn can double your business 40:00 - 41:34 3 things every business needs to focus on in 2024
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| 0:00.0 | I promise you that if every person here leaves and does proper LinkedIn content three times a day |
| 0:06.1 | that they would see miraculous results for their business a year later. |
| 0:09.2 | Attention is the number one asset. |
| 0:17.0 | What is universally true for everyone in this room, regardless of where you are on the journey within this industry, |
| 0:20.0 | is that the far majority of individuals, humans here, |
| 0:24.2 | and companies are not taking advantage |
| 0:27.2 | of what's happening in LinkedIn right now. |
| 0:29.6 | So just from a pure practical standpoint, there is so many wants and dreams and hopes and things that |
| 0:35.8 | you want to happen in this room and one of the most significant opportunities to make that |
| 0:41.6 | thing happen is actually knowing how to make that thing happen |
| 0:42.8 | is actually knowing how to make content for LinkedIn |
| 0:46.0 | and actually posting it and actually reaping the benefits of it. |
| 0:49.2 | LinkedIn right this second is acting like a social network more similar to what Facebook was in 2013 and |
| 0:57.0 | 14 and the land grab for B to B companies and |
| 1:05.0 | really I won't use the word exploit, |
| 1:09.0 | just so everybody understands, |
| 1:10.0 | no ads just taking advantage of best practices to create organic reach is disproportionately |
| 1:18.0 | the underpriced attention, the underutilized move of this collective room. |
| 1:25.0 | You can literally make videos and pictures and run 25 to 50 dollars, |
| 1:30.0 | $100 on LinkedIn against employees of venture capital firms and reach them and not |
| 1:36.3 | have to go to conferences and pray that you'll run into them in the hallway to |
| 1:40.2 | pitch them your startup. So that leads me to the next seed |
... |
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