Here is your Forbes Daily Briefing for Sunday, February 2nd.

Today on Forbes, Why Kendrick Lamar won't get paid for the Super Bowl halftime show.

The effects of last summer's rap feud between Kendrick Lamar and Drake continue to reverberate through the music industry.

In early January, Drake made headlines for bringing a defamation

lawsuit against Universal Music Group for its role in the back and forth, while Lamar prepares for the

biggest gig of his life, headlining the halftime show at Super Bowl 59 on Sunday, February 9th.

It's hard to imagine how the 37-year-old Lamar, who for much of his

career has been seen as a critical darling with a cult-like following, would have been chosen

by halftime show executive producer Jay Z and his Rock Nation for music's biggest stage,

where it Not for the Beef and series of disc tracks it produced. The track, Not Like Us, Lamar's anthemic takedown of

hip-hop's best-selling artist, hit more than a billion streams on Spotify in 2024, and spent

a record-setting 21 consecutive weeks atop Billboard's Hot Rap Songs chart. Antoine Amadeus

Thompson, Sr., a multi-platinum music producer, says, quote,

The feud between him and Drake made him bigger. There's no one that can sit here and argue that.

But the Super Bowl is going to catapult Lamar's career to a whole other level, and I think

it's very important that artists take advantage of this, because all eyes will be on him.

The exposure given to halftime performers,

playing in front of more than 80,000 fans inside New Orleans Superdome and more than 100 million across the country on TV, is why the Super Bowl is considered the most prestigious gig on the

music calendar. Every artist on the planet wants to take that stage,

even if it means performing for free. And that's exactly what they're asked to do. As has been the

custom for halftime headliners for many years, Lamar won't be paid for his 12 to 14 minute performance,

other than the negligible union-mandated minimum.

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