Why Is My Email Bounce Rate Increasing?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 1 December 2016
⏱️ 9 minutes
🧾️ Download transcript
Summary
Today's question comes from Sean, who has watched the bounce rate on his emails steadily increase. Should he be concerned about this? Sean's site is http://www.worldsfastesthypnotist.com/. In this episode, I talk about the book, The Power of Habit (https://www.smartpassiveincome.com/power-of-habit). Do you have a question about email marketing? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPath. |
| 0:01.0 | AskPath.com. |
| 0:09.0 | AskPath. |
| 0:10.0 | Hey, what's up, everybody? |
| 0:12.0 | Pat Flynn here and welcome to episode 748 of Ask Pat. |
| 0:16.0 | Thank you so much for joining me today. |
| 0:17.0 | As always, I'm here to help you by answering your online business questions five days a week. |
| 0:23.4 | All right, thanks so much. And here's today's question from Sean. |
| 0:32.4 | Hi, Pat. This is world's fastest hypnotist Sean Michael Andrews. I listen to SPI and ask Pat every week, and I always find sound, actionable advice. Please keep up the great work. Here's my question. I've been producing |
| 0:41.5 | a weekly newsletter for over eight years that teaches tips and tricks on how to do hypnosis. |
| 0:48.0 | I have 4,700 subscribers. Two years ago, the bounce rate for my emails was around 4.3%, but it has steadily |
| 0:58.4 | climbed to almost 10%. I've made no changes in my emails, subject lines, or opt-in procedures, |
| 1:07.3 | and I've only done one sales call to action in the past 18 months. |
| 1:13.4 | Is this increased bounce rate an industry-wide trend or do I need to find another email |
| 1:19.9 | subscription service? |
| 1:21.7 | Thank you again for all you do, Pat. |
| 1:25.0 | Hey, Sean, thanks so much for the question. |
| 1:27.4 | I wish I could speak to you now because I am trying to define bounce rate for emails. |
| 1:33.7 | Bounce rate is something we typically hear when it comes to website traffic because |
| 1:36.9 | when somebody bounces on your website, that's somebody who visits your site and then |
| 1:40.8 | depending on the analytical tool that you use, different analytical tools use different definitions for bounce rates, but typically it's somebody who comes to your site and then depending on the analytical tool that you use, different analytical tools |
| 1:44.4 | use different definitions for bounce rates, but typically it's somebody who comes to your site |
... |
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