Two football mad continents, Europe and South America, are competing in international competitions right now.

And as with any big sporting tournaments, we're seeing crowds of people wearing their team's shirts in bars, fan parks and stadiums.

I just think it's cool, isn't it?

Because everyone's wearing the new shirts, everyone's wearing the same.

When you're wearing some retro, it's different.

From the iconic Italian kits of the 1990s to the timeless sky blue and white stripes of Argentina,

to the striking green, white and black Nigeria shirt, which went viral during the 2018 World Cup,

you now see men and women wearing football shirts all year round, on the street, at music

festivals and even fashion shows. So I thought it would be super fun to completely twist on its

head and kind of just elevate this to kind of a culturedure status and kind of sell it for women or for

whoever would like to wear it. The market for retro kits in particular is booming. In today's

episode of Business Daily, we'll look at how this industry has exploded in recent years and we'll

ask how big can it grow. We think this can become a 100 million, 200 million, 500 million pound company in the next few years.

I'm Imran Rahman Jones, and this is how football collided with fashion.

We're starting in London, where there are plenty of people walking around in their local team's most recent kits, but at the classic football shirts shop, customers are looking for some

less familiar items, vintage second-hand kits from further afield.

Okay, so what are your names? My name's Billy. Tom.

And what are you doing here today? What are you on the lookout for?

Just seeing what's about really. It's literally just our lunch break, so we just thought we'd take a walk, have a look.

You know when you like just scan through them all, you'll see like, you remember, like every shirt resembles a different era of different players so

that's maybe 90s early 2000s yeah that is that's really nice doesn't it teddy sharing them as well

quality that and is it is it the retro ones that you're after yeah these old school ones I think

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