My name is Seth Cohen and I'm the Chief Impact Officer of Forbes and the founder of the Forbes Impact Lab.

I'm joined today by my friend Lauren Lopez, the Chief People and Culture Officer of the National Women's Soccer League.

Lauren, welcome.

Thank you, Seth.

So we're sitting here today in New York City at the NASDAQ market site, and sports is as big

as ever.

It's as big a business as ever.

And the National Women's Soccer League is one of those fast-growing businesses.

Absolutely.

Tell me about why you think soccer, and particularly women's soccer, are having such a fantastic

moment in America and in the world?

I think it's a storytelling. I think it's the ability to see athletes that look like us,

that were, quite frankly, probably struggling for access early on, who had to fight for their positions,

and that's a story I think that we can all in some form or fashion grab onto.

I also think that they're incredibly human.

When we think about their mothers, their daughters, their sisters, they are ultimately

the makeup of what we're seeing in our day-to-day community,

and they're bringing a top quality product when you think of what they do on the pitch.

But then they are incredibly also connected to community outsawf the pitch, right?

When we think about the causes that they stand for, when we think about, quite frankly,

they use their platform often for entrepreneurship social activism just making sure that

they are giving back to the markets that they are entering yeah you're raising

...