Welcome. This is the Real Estate Investing Mastery Podcast. What's up, guys, Joel McCall, the Real Estate Investing Mastery podcast. Glad you here on this

podcast episode. We're going to be talking with Brandon Bateman, and we're going to be talking

about what's working today in terms of marketing, getting leads, PPC, things like that. And so

Brandon Bateman is a guy I met in our mastermind and a couple three years ago. And he's

very active in the industry and he works with a lot of people that are doing a lot of deals. And so

he has a really good broad overview of what's working and what's not. Where is the market

heading? What direction are we going into? Do we need to freak out? Is everything going to be okay?

What marketing is working? What is that the cost per lead doing? Is it going up or is it going down? What are you kind of seeing? And so, I want to bring Brandon on right now. It's going to be a great episode. Glad you're here, guys. If you're watching this on YouTube, please hit that like button. And comment down below some of your questions. What other kind of topics or people do you want me to interview on the show and we'll do that. So Brandon, how are you? Hey, fantastic. Thank you, Joe. Excited to be here. Yeah, I'm glad you here. So listen, tell people who you are, what you do. What is Bateman Collective all about? So I am first, as kind of all of us are, I'm an entrepreneur, right? Started this, this business about eight years ago. I'm one of, I was talking to someone on my team and they were telling me the other day, there was kind of all of us are. I'm an entrepreneur, right? Started this business about eight years ago.

I'm one of, I was talking to someone on my team and they were telling me the other day, there's kind of two different types of entrepreneurs. There's the ones that are like, I'm going to go build a business. And then they go to build a business. And then there's the other type that are the ones that are like, I'm going to do this to make money. And then they start making money. and at some point go like, well, shoot, I have a business.

And I'm definitely the second one.

I started this company when I have a business.

And I'm definitely the second one. I started this company when I was a sophomore in school. I never had like a real job, like real like corporate experience. Anything I got before that, I just kind of dove had first into this. And it's been awesome. A year later, we're working with a couple hundred real estate investors nationwide doing PPC for motivated

seller leads across houses, across land.

Those are kind of the two niches that we target as a company.

And it's been a fun, it's been a fun ride.

What is PPC?

Explain that to people who don't know.

Great question.

So PPC stands for pay per click marketing.

When people say PPC, usually what they mean is Google pay-per-click. It's the most common platform for this. So if you ever search on Google and you see that there's a list of companies that are going to show up there on your search, like for example, you can search for how to sell my land on Google right now. You'll find there's probably going to be a few ads at the top. Sometimes it's called sponsored results. Sometimes it's called ads. Usually there's about four of those. And then after that, you're going to see a bunch of organic results. And the two things we do as a company are PPC and SEO. And it's basically PPC is how do you show up at the top there with those sponsored results. And when somebody clicks on your ad, that's when you get charged money versus SEO is the flip side of that. That's organic. It stands for search engine optimization. It's how do I show up there without actually having a pay per click? And they each kind of have their own pros, their cons. But at the end of the day, the thing that they both have in common is it's intent-based marketing, which is really a different game than what you're doing most of the time. Because let's just say you're doing direct mail, you've got a bunch of lists. Like, you're kind of doing property-based marketing based on people who you think might want to sell their land or their house versus with paid search marketing, organic search marketing, PPC or SEO, the way that it works is

you actually, what you know about the person is that they have an intent to do this thing,

which tends to make it a different type of lead. It's the only marketing channel where you can

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