Why I Invested in Mr. Beast’s Chocolate Bar

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 9 February 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

I invested thousands of dollars in a chocolate bar. In this episode, I talk about my decision to invest in Feastables, the company launched by Mr. Beast, that wants to change the way you snack. As mentioned, you may want to check out previous Founder’s Journal episode, How to Maximize Your Own Evolution Check out the full transcript of this episode below, and if you have any ideas for our show, email me at [email protected] or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone, this is Alex Lieberman, co-founder and executive chairman of MorningBrew.
0:05.9	Welcome back to Founders Journal, my personal audio diary where I give you the business builder,
0:11.9	the tools you need to think better in order to build better, whether that's building a business,
0:16.9	a team, or new product. Today, I am talking about my investment in Mr. Beast's new snack brand
0:24.7	Feastables. Also, make sure to listen to the end of the episode because I'm given away
0:29.7	free shit and who doesn't like free shit. Let's hop into it.
0:37.1	I recently invested in a chocolate bar brand. It may sound random, but I promise that it is calculated
0:45.6	and it leans into what I know well. For those of you that don't know, Mr. Beast is one of the largest
0:52.0	content creators on the planet. Beast has more than 155 million subscribers across six YouTube
0:59.0	channels. His most watched video is a squid games reenactment that has 216 million views and he
1:06.0	makes millions of dollars through different lines of business, including merch, brand deals,
1:12.1	a burger brand, and now Feastables. So here's how Reed, Mr. Beast manager and co-founder of Feastables,
1:19.2	describes the brand. We call it gamified commerce business, and so that's really the model
1:25.3	that we're running with. New products, not going to get into that. I'll say there's a lot of things
1:29.7	in the works. Starting with chocolate bars, we'll see where this goes. I'll let Jimmy probably
1:35.3	leak that stuff, which he probably will in the next few weeks. But yeah, there's a lot of things.
1:40.3	This is a snacks company. This isn't a chocolate company. I think for us, it was launching it with
1:45.0	a chocolate with the hook around, you know, getting a mystery ticket, being able to compete in a
1:49.6	Mr. Beast video to win the Feastables chocolate factory. To understand why I invested in a
1:56.1	chocolate bar brand, you need to understand a few trends that I'm betting heavily on.
2:01.2	The first trend, we are in the early days of the creator economy. The power of creators will
2:08.0	continue to grow as they build audiences and have more and more tools to monetize themselves.
	...

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