Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,

going to $50, $100,000 plus we would love to talk to you.

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If you can expose someone to a stimuli and get a consistent outcome,

a lot of marketers and salespeople like to talk about the internal thoughts that someone's having.

Like, first they need awareness and then they need blah, blah.

And then they need, and so they're basically just make up, they reverse engineer,

fictitious steps of someone's mental thought process when they have no evidence to support what someone's thinking.

At all.

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I don't find it useful because it's not useful.

Like, what are the things that are useful?

Are the things that are observable that we can drive action towards that we create an outcome.

And then we have a feedback loop.

And so if we have those things, then we can move the variables and get closer to where we're trying to go.

And the feelings, although I recognize that they exist, they're not helpful in trying to edit what our activities are.

I would say there are days that I feel like less energized or things like that,

for sure, not about like the big picture of like, I don't believe that this cause is not worthy.

But I do think a lot of people have that too, where they're like, what I'm doing is meaningless, right?

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