Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 30 October 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you. In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen. You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy. Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025. Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention. Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 Recent Experiences and Insights 02:10 The Shift Away from Freebies 03:10 Understanding the Ideal Client 09:42 The Lie About Low Ticket Offers 17:35 Introducing Luminary: A High-Level Coaching Program 23:38 Conclusion and Next Steps QUOTABLES: "A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them." - Julie Solomon "So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

Transcript

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0:00.0	And then that led to this other revelation where it was like, oh, why am I creating offers for people who aren't my ideal client?
0:08.2	Maybe that's why I'm calling in people who aren't my idle client because I'm creating offers for people who are not
0:13.8	my idle client. Welcome to the Influencer podcast. I'm your host Julie Solomon.
0:18.8	If you found yourself here it means you are ready to unleash the powerful visionary that lives
0:24.1	inside you turning you into an authentic leader who creates influence, impact, and
0:29.8	change. Let's get started. Hello my friends and welcome
0:37.0	and welcome back to another episode of the Influencer Podcast.
0:43.7	I am so excited to chat today as I actually just
0:47.3	got off the heels of, well, being sick.
0:51.6	So I'm glad that I'm back, as you can probably hear my voice is still a little
0:55.2	bit low but I'm feeling so much better and in the midst of that I also just got off of the heels of speaking at a couple of masterminds over the last, I would say, month or so.
1:08.0	So I was asked by two really good friends of mine, Terry Cole and Amy Porterfield to come and speak to
1:14.5	their mastermind women and there was something that came up in both of these
1:19.3	mastermind conversations that really left a lot of the attendees mind-blown.
1:26.4	And because it came up on those two different instances, the feedback that I was getting,
1:31.7	it was this common thing that I was sharing with these mastermind members that they were like, oh my gosh, I've never thought about it this way and you're making me think about the way that I'm approaching my business and my offers and my idle
1:45.6	client in a whole new way and you are like shaking things up for me in a way that
1:49.6	I never thought was possible but it is also exactly what I needed and because this kept
1:56.0	coming up I was like okay I think I also need to bring this to my podcast community
2:00.8	so I'm going to be sharing today what I spoke about in these two
2:06.0	rooms that really shifted the rooms perspective and the gist of it is that I don't create freebies anymore.
2:16.0	And there is a very specific reason why.
	...

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