Why hospitality businesses are experiencing a sweet moment in direct sales
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 25 June 2021
⏱️ 6 minutes
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| 0:00.0 | There has been a growing trend over the course of the last year in the world of |
| 0:05.6 | hospitality and that is direct bookings which is music to mine and many hosts |
| 0:10.6 | around the world and there are many factors around it but recently I discovered |
| 0:16.9 | a blog on the focus wire website and I wanted to dig into it today with you. |
| 0:22.7 | So for those of you that are here for the first time my name is Mark Simpson I |
| 0:27.1 | founded a company called Boosely Five Years ago and it was all designed and |
| 0:32.6 | created around the knowledge of helping hosts just like you increase your |
| 0:37.7 | direct bookings so you don't have to rely on bookin.com Airbnb, the Expedia |
| 0:42.6 | Group to bring in your bookings, getting heads on beds and in 2018 I started |
| 0:48.8 | this podcast when I lay up to 300 episodes which is crazy and every day I |
| 0:53.2 | upload an episode, video is on YouTube, audio is on Spotify and Apple and the |
| 0:59.3 | written blog is on the Boosely website so it doesn't matter how you like to |
| 1:02.8 | learn I've got something for you and like I said recently blog is by Pablo |
| 1:10.7 | Delgado on the focus wire website and the one thing and it |
| 1:16.6 | tells into many different reasons but the one thing that really stuck out for |
| 1:20.4 | me is and this blog is definitely around hotels now I help all hospitality |
| 1:26.6 | owners whether it's self-catering whether it's B&Bs hotels etc but one thing |
| 1:30.9 | that really stood out was this one more domestic and even local customers so |
| 1:35.4 | less need for air travel and therefore for package sales the big loser being |
| 1:39.4 | Expedia Expedia massive losers of the last year greater |
| 1:43.0 | relevance of brand and reputation which again greatly facilitates direct |
| 1:48.2 | sales over OTA sales same language time zone many customers are local it's |
... |
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