Why Hollywood Is Betting Big on ‘Wicked’

The Journal.

The Wall Street Journal

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🗓️ 25 November 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook. Further Listening:- The Curtain Closes on Phantom of the Opera - The Rise of the Minions - Why 'Yellowstone' Is One of TV's Most Expensive Shows Further Reading: - Inside Hollywood’s Big ‘Wicked’ Gamble - ‘Wicked’ Flies High on Big Screen, With $114 Million Opening Weekend Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This year, it's been almost impossible to go anywhere without seeing some kind of promotion for the movie Wicked.
0:14.0	I mean, you really could spend like every hour of the day consuming some kind of wicked promotion.
0:20.0	It really is turning what is, by definition, a movie
0:24.3	into some kind of lifestyle statement.
0:26.9	That's our colleague Eric Schwartzel, who covers Hollywood.
0:30.0	He says the marketing push is one of the biggest Hollywood has ever seen.
0:33.9	It started officially with the movie's stars appearing at the Super Bowl,
0:38.9	which was now nine months ago.
0:40.8	Ariana, we love you!
0:43.5	And there's just been this steady drumbeat of wicked promotion since then.
0:49.1	There was a ton of references to it at the Summer Olympics.
0:53.3	Celebrate their story. Tonight at the Summer Olympics. Celebrate their story.
0:56.4	Tonight at the Olympic Games.
1:00.3	The Today Show had Wicked interviews.
1:03.2	We are ready to defy gravity here in Paris as we welcome two stars of the highly anticipated movie musical Wicked.
1:10.3	And they have a line of clothes at Target. Oh! Welcome to stars of the highly anticipated movie musical Wicked.
1:13.6	And they have a line of clothes at Target.
1:19.8	There's no place like Target to shop everything we can.
1:22.7	I mean, they're selling drinks at Starbucks.
1:24.6	They're selling nail polish.
1:26.3	They're selling dolls.
1:31.8	They have Santa at Bloomingdale's wearing a green suit rather than a red one.
	...

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