Why Google’s Market Stumbles While Amazon Ads Skyrocket

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 November 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight the growth of Amazon's advertising business and the potential for profitability in self-publishing through effective ad strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Shifting Landscape of Online Advertising (02:51) The Rise of Amazon Ads and Self-Publishing Success (05:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Projections show that Google Ads market share may dip below 50% by 2025 as competitors like Amazon and TikTok ramp up.
0:11.0	How slow was that?
0:12.0	It was too slow, but yes, you're on the right path.
0:16.0	He is right. Google's ad share has actually been dipping over time. But the bigger, because there's more platforms.
0:23.2	And that's a percentage of the overall spend.
0:25.2	But if you look at Google's ad revenue, it is actually increasing.
0:29.4	I think there's two different things, right?
0:31.2	Because there's more options for advertisers to spend on.
0:34.2	But it's not like Google's actually losing ad dollars.
0:37.2	Also, it's an auction, so the
0:37.9	prices keep going up to. It's like, yeah, if TikTok comes out, what's going to happen? They're
0:42.3	going to get a size to the market, but it's not like people are spending less on Google.
0:45.0	They're still spending more. So overall, Google's still doing well. It doesn't matter if they're
0:48.5	losing market share of ad revenue. Its corporations are saying, hey, we can advertise on Google profitably. Oh, now we can advertise on Amazon profitably and Facebook.
0:57.5	If you spend a dollar and you can make $3 in profit, companies will spend as much as they
1:02.0	can over time.
1:03.3	And the reason I say overtime is you still got to get budget approvals.
1:06.7	Yep.
1:07.0	Yep.
1:07.5	By the way, did you see Amazon's ad business grew faster than the company's overall growth in Q3?
1:13.4	No.
1:14.1	Yeah, so Amazon's ad business is booming.
	...

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