Why Every Speaker Needs an Email List with Amy Porterfield

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 6 June 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business teaching other entrepreneurs how to grow their following online. She is an author, podcaster, and occasional speaker with a special knack for building email lists and creating online courses. With that in mind, her appearance on Episode 449 of The Speaker Lab podcast is full of tips for integrating lead magnets into your and other methods for springboarding off of your speaking engagements to maximize your personal brand.

Whether you’re looking for your first gig or a seasoned speaker already, every potential gig is either an opportunity for furthering your mission or a waste of time. As she explains on the show, Amy doesn’t particularly enjoy speaking–even though it’s an important part of any online entrepreneur’s brand. With that in mind, she takes the process of deciding which gigs to take and which to pass up on very seriously. There is no worse feeling as a speaker than getting on stage and realizing you’re in front of the wrong audience! Even if you’re still in the stage where you take whatever gig you can for exposure, this process of discernment is worth your time and attention. Fortunately Amy has a whole toolkit of questions to ask, research to conduct, and red flags to look for so you end up in front of the right people at the right time.

Amy’s shares her invaluable wealth of expertise about entrepreneurial audience-building in this episode. Her advice for leveraging course creation, email lists, and social media is sure to leave you ready to hit the ground running!

You’ll also learn all about:

Why it’s OK to have a love-hate relationship with speaking.
How to continue your conversation with your audience off the stage.
Why QR codes are the best lead magnets.
What to do if your speaking audience isn’t the target market for your other products.
How to price your online products.
Using social media for connection instead of superficiality.
How an online business acts as a safety net during events like a global pandemic.
…and so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's up for? I'm
0:48.6	Baldwin here today. I am delighted to have you listening to episode 449 of the speaker of Lab podcast.
0:55.0	And today we're going to be chatting with my good friend, Amy Porterfield. Now, Amy left her corporate job to start a business helping
0:59.9	entrepreneurs leverage email, social media, other forms of online marketing. And the real core of
1:04.3	her expertise really comes down to building your email list through strategic lead magnets.
1:08.8	This is such a powerful way to expand your brand and streams
1:11.7	of income. And unfortunately, it's an area where many speakers just aren't realizing their full
1:15.8	potential. So even if you're not currently speaking to the same people who might buy other
1:19.9	products that you create now or in the future, building an email list can and should be part
1:24.6	of your marketing efforts. This is an especially fun conversation for me to
1:28.2	have on the show because Amy does not particularly enjoy speaking. One could say that she has
1:33.9	kind of a love-hate relationship. We're going to talk about that today. And so if you're excited
1:37.3	about the incredible opportunity speaking has to offer, but you don't actually love the speaker
1:42.1	lifestyle, listen, Amy is right there with you. And so today you're going to learn about why she feels the way that she does, how she decides which gigs she takes on, given these feelings. And even if you do love everything about speaking, this process of discerning which speaking engagements are right for you, deciding how many to stay to stay can be a real challenge at any stage
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.