Happy holidays from The Indicator. For the next week, we're running some of our favorite shows from this year.

Today's episode details why celebrities are increasingly investing in their own brands.

NPR.

This is The Indicator from Planet Money and Darym Woods.

And I'm Waylon Wong.

Lisa Loeb is the singer-songwriter behind the 90s Billboard hit, Stay.

I have belted this song many times. Is today going I only hear what I want you.

Is today going to be one of those days, Whelam?

No, I'm not going to sing on this show.

Well, I only hear what I want, and so I heard you singing in my head.

Lisa is known for her signature look, which is cat eye glasses.

Not the cat eye of my grandmother, which is sort of that grandma, pointy, very pointy, pinched look, but it was a little bit more of kind of a sexy librarian.

And I just realized it was a really flattering shape, and it was one that I really gravitated towards.

Lisa said people would often say to her, you should have your own line of eyewear, and she

initially resisted this idea.

I think people were seen as dilettance when you were just as interested in the t-shirts

you were making as the music that you were making.

But as the music industry changed, so did Lisa's thinking.

And she launched her first collection of glasses frames in 2010.

I think now people see somebody's lipstick brand as a creative outlet,

just like they might see a song.

These days, celebrity brands are more than creative outlets.

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