What's up everyone welcome back to another episode of Founders Journal the number one podcast for helping early-stage entrepreneurs

Navigate the physical and mental journey of building a business

I'm your host Alex Lieberman co-founder and executive chairman of Morning Brew and on today's episode

I talk about the immense pressure that we feel as entrepreneurs to say things that sound sexy

Versus talk about the boring stuff that is actually the most important priority in our business on this episode

I teach you to slow down and embrace the boring. So let's hop into it

Being an entrepreneur means juggling a lot of competing priorities

But reaching your target audience and driving sales should always stay at the forefront

Fortunately, there's one platform that can help you do both

Tiktok shop offers a powerful new way to sell and shop on tiktok by creating shopable content

Brands and businesses of all sizes can reach new customers and communities

Collaborate with creators and drive more sales users can discover products add to their cart and check out securely within the app

Experience the platform for yourself and join small businesses and huge brands like revolve

L'Oreal Paris and Otterbox head over to tiktokshop.com slash podcast to discover more that's tiktok shop dot com slash podcast

Okay, so I was driving a

Friend to the train station yesterday. He was going back to the city and as we were driving

He asked me how story arb was going and for those of you that don't know story arb is

The first business that I spun up as part of my personal holding company as of today

It is an executive content agency where we help be to be CEOs founders executives and investors

build their audience online we

Interview them we get all the great stories

Lessons and knowledge out of their head we help turn it into great social content and we help them build quality audiences

...