What's up, everyone? Welcome to Creator Support. On today's episode, we talk about why so many

creator economy companies that raised a ton of money failed. We're also going to get into whether

or not you should upload a video even if you think it's bad. And then we're going to talk about

how you can tell a better story if you're making a review video. All right, if you make it to the

deep end, let us know. All right, this is make it to the deep end, let us know.

All right. This is a headline from the information this week. Fire sales sweep the creator economy as startups struggle. Wow. So companies that are hedging their bets, hoping that they're

creating some software

or some sort of service for creators

are going out of business

or selling off to other companies.

They're not panning out.

So this is a conversation we've had in private quite a bit.

We've talked about with other creators at dinner,

but we realize we've never

really talked about it here. And we have a lot of perspective on why this has happened. And I think

it all starts back in 2020, when the creator economy all of a sudden became like the hype

word. Yeah, the entrepreneurship sort of conversation

coming out of the pandemic was largely about media because we were all super plugged in.

Actually, during the pandemic. I think it was during the pandemic.

Sure. It happened like 2020

and early 2021 was when a lot of the fundraising happened. A lot of these companies were announced.

And I think largely because during the pandemic, the realization was, oh, wait, there's these independent

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