Hi everyone. Welcome to episode 26 of the Let's Talk Yoga podcast. I hope you're doing well. I wanted to share a couple of exciting updates with you before today's interview. Starting February, I will be sharing more of my online yoga offerings in 2021, especially my virtual 300-hour yoga teacher training, as well as mini

workshops and masterclasses in 2021. So if that's something you're interested in, just keep an eye

out on this podcast, on our social platforms. And most importantly, if you aren't on my

newsletter yet, make sure to jump on to that because that's where you get

first dibs on everything. And you can find the link to sign up in our show notes or anywhere

else where you tune in to listen to this podcast. Now, the second update is I'm going live for

the first time in my Facebook group on February 1st. That's a Monday at 12 noon Pacific time.

Come join me. I'll be polling for a few different topics that we can connect on and it's

going to be a fun little thing we do together. And that's happening on Facebook on the let's

talk yoga group. Now coming to today's episode, my guest today needs absolutely no introduction.

She wears many hats and is popularly known as the host of one of the best yoga podcast that

we have today. Andrea Ferretti and Yoga Land are common names in the yoga industry.

For me, Andrea has been the queen of content creation in the yoga world.

Since the early 2000s, she's worked at Yoga Journal.

She's been a freelance writer.

She's a podcaster.

And recently, she's been course creating for yoga teachers,

helping them navigate the world of content.

So that just makes Andrea the perfect guest to talk about why yoga teachers need to pay attention

to their content and why it's their superpower.

And we get into things like free content versus paid content, the importance of an email list, and how much time to

spend on social media content versus developing your own content and your own sales funnels

...