4.8 • 679 Ratings
🗓️ 15 September 2023
⏱️ 42 minutes
🧾️ Download transcript
What's the most expensive ingredient to formulate with at the moment? Are supply chain issues the reason why our favorite products are constantly sold out? How many units do brands actually order to fulfill retailer needs? These are a few questions Cocokind founder Priscilla Tsai dives into. A former Wall Street banker, Tsai shares how Cocokind has grown and evolved as a brand, including why they decided to stop referring to themselves as "clean" and sustainable. Plus, why the brand chose to disclose exactly how each product is formulated.
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0:00.0 | Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while. |
0:14.7 | All right. So today we have a guest who I admire so much. She is just AAPI icon, just a badass beauty founder. She is a mom of two and she makes it look so easy. She has two gorgeous baby sons and then she's like in L.A LA for a second looking all cute for an event |
0:39.4 | and then she's like back home with the babies. I don't know how you do it. Thank you for making |
0:42.9 | time to come on. Priscilla Sai. Yay. Thank you for having me. I'm so excited to be here. |
0:49.8 | This is such an iconic podcast. Well, thank you. We try. We're so, so thrilled. |
0:55.0 | We have to ask you, what is on your face? |
0:59.0 | So, skincare, I only use cocoa kind. |
1:02.0 | People always know this about me, but like my whole bathroom is only Cocoaide for skincare. |
1:07.0 | And then for makeup, I have the Ilya serum foundation. |
1:10.0 | I am a fenty eyeliner stand, the fly liner. And then I have this new elf. It's like a no smudge eye shadow pencil thing, which is really cool. And actually it doesn't smudge. I will confirm. And then I use the sunny's face, like lipstick. Ah, what color? I don't remember the name, |
1:32.6 | but it's like the most like natural one. Yeah, they're all so good. They're so good, yeah. |
1:37.1 | What a week for elf, by the way. I know, right? That acquisition of Naturium. But like, |
1:43.1 | it's working. I'm like buying Elf for the first time, |
1:46.6 | like between the Super Bowl and this. Like I actually bought like El for the first time this year |
1:52.5 | and I'm kind of like standing for it. Good for them. Seriously. Right. They're just killing it. |
1:58.4 | They really are. What else can you say? Best in class right now. Absolutely. Totally. And I think, like, P, you're in San Francisco. |
2:06.0 | You guys are coming for L.A. beauty-wise. I mean, you've always had, you know, obviously |
2:10.6 | Sephora. Now it's like the place to be. Yeah. I mean, I feel like San Francisco is like such |
2:15.7 | a unknown but like secret beauty world. Like there are a good amount of brands here that people kind of don't really realize, right? Because we always do a lot of events in LA and stuff like that. But there's even like a lot of creators here that they don't really like broadcast. I live in San Francisco. But like I don't know, there's a little bit of a community |
2:34.4 | here that I feel like we can foster even more. Priscilla, before you got into beauty, |
2:39.7 | you weren't in the beauty industry. You were a Wall Street investment banker. Literally what I think |
2:45.2 | of investment bankers, I think of people on phones, like screaming and like papers flying everywhere |
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