Now, no one disputes that all economic systems reflect the intrinsic self-concern of human

beings, but only capitalism creates a group of people known as entrepreneurs who have no

choice but to concern themselves with the needs and desires of others.

These others are their customers.

Few economists, however, actually study the behavior of these entrepreneurs, the creative

leaders of capitalist businesses.

If they did, they would discover that entrepreneurs by the very nature of what they do must

shun greed.

First and foremost, responding to others is the very opposite of greed.

Second, greed in the economics sphere is normally expressed as the immediate consumption of goods

and services.

I grab what I can without regard for others.

But entrepreneurs must begin by saving, which is defined as foregoing consumption to achieve

long-term goals.

Often it takes months, sometimes many years, to bring a new product or service to market.

Furthermore, entrepreneurs must collaborate with others, building teams to achieve their

aims.

In designing their goods and services, they must.

Once again, focus not on their own needs, but on the needs of others.

This too is the opposite of greed.

So what entrepreneurs do when they seek profit is far more than self-interest.

Rather profit is a measure of how well a company has served others.

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