Why Brandy Melville Prefers to Hire “Younger” White Women | Corporate Casket

iilluminaughtii

Blair Zoń

Documentary, Education, Business, Society & Culture

4.4 • 961 Ratings

🗓️ 20 August 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Go to http://hellofresh.com/CASKET16 and use code CASKET16 for 16 free meals across 7 boxes AND 3 free gifts! Go to http://joinhoney.com/casket to get Honey for free! Welcome to the Corporate Casket, a semiweekly series where bad businesses go to die. We will discuss any and everything from bad charities, terrible CEOs, and businesses that have a lot to hide. The clothing company Brandy Melville is supposedly revolutionizing the fashion industry with their marketing. However, one glance at their instagram raises some red flags, and a brief look into their history is especially concerning. Their founder doesn’t just want their models to be thin, but completely under his control. Connect with me: https://linktr.ee/iilluminaughtii Sources: https://justpaste.it/8q26d Writers/Researchers/Helpers: Ali Z-B This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Last to Fall- Will Van De Crommert Outro Song Credits: Sacred and Profane- Nicholas Rowe Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Walking into a Brandy Melville clothing store is like stepping into a time capsule of the 1990s.
0:07.0	And I don't mean like a limited two, a boarders, toys or us, or clairs, but the kind of stores that were the popular girl clothing stores,
0:15.4	like a Hollister, Ara Postel, or Abercrombie.
0:18.6	Brandy Melville is that Wannabe Cool Kids store for the modern tween slash teenager.
0:24.3	They're a brand that thousands of girls line up outside of stores for, the female
0:28.3	supreme, some call it.
0:30.3	Lauren Servito, who vogue dubbed as the funniest person on Instagram, which, okay, I didn't know that was a thing,
0:37.0	says that the store itself has beautiful 14-year-old girls working there that cultivate an intentionally casual environment.
0:44.8	They say, what's up instead of welcome to Brandy Melville?
0:48.0	That's the exact same thing they did at Abercrombie.
0:50.8	What's up with this board stare?
0:52.6	They evoke a memory of our generation, she explains.
0:55.6	The vibe just reeks of exclusivity,
0:57.6	like you've got to be cool to shop there.
1:00.0	And naturally, you've got to have money too.
1:05.0	The style is simple but sheik, comfy but cute,
1:08.0	$20 for a crop tea, almost 30 for a teeny tiny little mini skirt,
1:12.0	and over $40 for a plain gray
1:14.2	hoodie. But hey this is fashion and dressing like the popular kids doesn't come
1:18.8	cheap. After you go to one of the 30 or so Brandy Melville locations in the US and try and squeeze into their teeny tiny clothes, you might post a picture of yourself in that adorable new crop top on Instagram. You've got to get that bang for your buck, right? So you spend a few minutes
1:35.2	finding your perfect angle, hand on the hip, take the picture, and post it. Maybe you
1:40.0	feel cute, get a few likes, and then you notice something a bit odd.
	...

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