All right, so today we're going to talk about why B2B creators are the next big thing.

So do you remember what we're talking about at dinner at inbound with Chris Savage,

the CEO of Wistia, and also Jay Klaus, who's a YouTube, let's just say a YouTube creator expert?

Yeah, we're talking about how B2B creators can be massive because there's so many B2 B companies with so much money but there's not enough

influencers out there that are in B to B that companies can pay and sponsor.

Yep. So main thing here is we were just like so Chris as example, he has a company called Wistia. They do really well. They've been around for 17 years or so. They're video hosting company. I think Neil and I both used them and they've been extremely helpful. I'll just leave it at that.

And we're just saying that, look,

we're going to see a growing, like a rise in B2B creators

because the thing with B to C marketing

is that it's usually a couple years ahead of B to B marketing.

And obviously we're seeing a lot more creators rise in the B to C case, right?

We're seeing a lot of D to C brands partner up with, you know, well-known influencers as an example.

But for B2B, it's kind of hard to find B2B influencers.

And so the argument right now is for Chris as an example, it's like, I just need to kind of

become the B2B creator and that's why he's doubling down on his

podcast the reason why Neil and I do this podcast and we've been creating for a long

time Neil started with blogging is because we see the value of creating content

because the goodwill that you build for the long term ends up helping

with shorter sales cycles, larger deals as well, and it's just easier to work with someone that way, right?

And so like Neil and I see us both as B2B creators.

I call us the dancing monkeys.

And one issue with B2B creators, dude.

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