Why aren’t people boycotting Amazon like they’re boycotting Target?

There Are No Girls on the Internet

iHeartPodcasts

Society & Culture, Technology

4.4 • 820 Ratings

🗓️ 28 November 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many people know about the call to boycott Target, but don't understand why Target has been specifically singled out. So we're re-airing this interview to help get everyone on the same page.

In 2020, Target loudly pledged to support Black creators and communities. Target spotlighted their products, and made headlines with its public commitments to diversity, equity, and inclusion. It was great PR for Target. But now, those promises look like little more than PR spin.

Black creators and vendors who once collaborated with the brand say they weren’t just abandoned — they were exploited. From one-sided partnerships to pay-to-play marketing schemes, this episode investigates how a major corporation cashed in on the racial justice movement… and then just walked away.

We speak to Kiara Imani, a former Target vendor who is one of the Black entrepreneurs now speaking out. She was originally thrilled when a game she designed, "LikeU Cards," was included in Target's collection, only to quickly realize she was caught up in a pay-to-play scheme that was more about Target's PR than actually selling her product.

She's also an attorney and author of the book Therapy Isn’t Just For White People. She explains what went down, what she was promised versus what she actually got, and unpacks the backlash, the boycott, and why some former Target collaborators are now calling it what it really was all along: a scam.

Kiara’s TikTok about Target: https://www.tiktok.com/@kiara_imani_will/video/7481347076442606894

Buy Kiara book Therapy Isn’t Just For White People: https://www.mahoganybooks.com/9781735145884

Check out LikeU cards: https://likeucards.com/?srsltid=AfmBOoqCZCnuFV-4u8l9PynC9x1nNFbC0DCrVv0_IYqoRsPTvnt-FEX5

If you’re listening on Spotify, you can leave a comment there or email us at [email protected]!

Follow Bridget and TANGOTI on social media! Many vids each week.

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youtube.com/@ThereAreNoGirlsOnTheInternet

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	This is an IHeart podcast.
0:02.6	Guaranteed Human.
0:08.1	There are No Girls on the Internet as a production of IHeart Radio and Unbossed Creative.
0:16.3	I'm Bridget Todd, and this is There Are No Girls on the Internet.
0:21.8	Today is Black Friday. traditionally the day where people line up at major retailers chasing so-called can't-miss deals.
0:30.0	But this year feels different.
0:32.3	Shoppers are pulling back, and many are giving big box stores some serious side-eye.
0:37.6	Enter the We Ain't Buy in it campaign, a coalition of anti-Trump economic advocacy groups
0:43.7	urging consumers to boycott Amazon, Target, and Home Depot from Thanksgiving Day November 27th
0:50.1	through Black Friday and Cyber Monday.
0:53.0	Now, this is especially interesting to me because you probably
0:55.9	already know that Target has been facing boycott since earlier this year. And I keep seeing folks on
1:01.8	social media ask, well, what about Amazon? Why aren't people boycotting them, too? To which I'd say,
1:07.7	one, a lot of folks are already boycotting Amazon and they should be if they can.
1:12.9	And two, Target just really is different because they have long positioned themselves as this champion of diversity and inclusion,
1:20.8	only to backtrack in a dramatic offensive way the moment that Trump returned to political power.
1:29.3	Earlier this year, I spoke with Kiara, a former Target vendor about her experience working with a company. She explains why it
1:35.6	felt different with Target, because Target was so loudly proclaiming their allieship. She also
1:41.5	provides an insider's view into why that allyship felt more like a predatory scam, how
1:48.1	quickly Target pivoted away from the black community when they thought they no
1:51.9	longer needed us, and why now is the time to be intentional about where all of
1:56.1	our dollars go. Support without capital is counterfeit. It's not support. It's lip service.
	...

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