This is the Gary V. Audio Experience.

Morning Atlanta.

It's really, really nice to be with all of you.

I don't have a ton of time on stage,

because I got to run to the meet and greet.

So I want to really get into a bunch of things that are on my mind for this sector,

trying to bring as much value as I can while we're together.

I think much like two years ago when I was here,

how many people were here for that?

Thank you.

It's really interesting.

I really play in two very opposite places when it comes to business, life, philosophy, all of it really,

which is so much of what I do and think about and what I admire and see in others

is a remarkable level of consistency of what is truly tried and true.

And then on the complete other extreme part,

I really spend almost all my time trying to understand the one thing that connects everybody in this room,

regardless of what they're trying to achieve, whether you're in this room and under the context of this room,

you're clearly trying to achieve something from a professional lens.

But the reality is, is if you're passionate about fundraising for your kids' school,

or if you want to segue your career, or if you've got a side hustle,

or if you decide to pivot or run for public office,

there's just such a fascinating thing that has always been true,

...