Today on the Colin and Samir podcast, we ask ourselves one question.

Why? Why do we do what we do every day?

This conversation was inspired by a TED talk we listened to last week by Simon Seneca called Start with Why. We've been doing a lot

of thinking around our purpose as creatives and trying to better understand our own personal

reasons on why we want to make videos for a living. In this episode, we record an open and honest

conversation about our choice to work together and our choice to take on a challenging

and time-intensive career path. I'm sure some of you have listened to Simon Senex TED Talk,

but if you haven't, definitely look it up on YouTube. Just type in Start with Why and it'll come up.

Colin and I both liked it so much that we both ended up buying Simon Seneca's book called

Start With

Why. For those of you who haven't heard the talk yet, I clipped out about 60 seconds of it

that should help contextualize our conversation. All right, here it is. A brief 60-second clip

of Simon Senex TED Talk, start with why. Why, how, what? This little idea explains why some organizations and some leaders

are able to inspire where others aren't. Let me define the terms really quickly. Every single person,

every single organization on the planet knows what they do, 100%. Some know how they do it, whether you call it your differentiating value proposition

or your proprietary process or your USP, but very, very few people or organizations know why they do what they do.

And by why I don't mean to make a profit. That's a result. It's always a result. By why, I mean, what's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It's obvious. We go from the clearest thing to the fuzziest thing.

But the inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act, and communicate from the inside out.

People don't buy what you do. They buy why you do it.

All right. Today on the show, it's just Colin and I.

For the first time in a while, we have some time to actually reflect.

It's like towards the end of the year for us.

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