Why An Almost-Empty Cookie Jar Is More Valuable Than A Full One

The Science of Success

Matt Bodnar

Self-improvement, Social Sciences, Business, Science, Entrepreneurship, Education

4.6 • 1.1K Ratings

🗓️ 23 February 2016

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the FINAL episode in a six-part series on "The Science of Success" titled WEAPONS of INFLUENCE, based on the best-selling book “Influence” by Robert Cialdini. Each of these weapons of influence are deeply rooted and verified by experimental psychology research (of which you'll get a ton of amazing examples). Today you’re going to learn about Scarcity Bias, and what happens when you take people’s cookies away; how changing a single phrase drove six times more sales; and why open outcry auctions turn your brain into mush. Like many of the weapons of influence, this is something we intuitively know and understand, but often don’t realize how powerful it is or how much it impacts our decisions at a subconscious level through daily life. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Welcome to the Science of Success. Introducing your host, Matt Bodner.
0:10.0	Welcome to the science of success. I'm your host Matt Bodner. I'm an
0:17.0	entrepreneur and investor in Nashville, Tennessee, and I'm obsessed with the mindset of
0:21.9	success and the psychology of performance.
0:24.8	I've read hundreds of books, conducted countless hours of research and study, and I'm going to
0:29.8	take you on a journey into the human mind and what makes peak performers tip, with a focus
0:36.0	on always having our discussions rooted in psychological research and scientific fact, not opinion. Today you're going to learn what happens when you take people's
0:46.9	cookies away, how changing a single phrase drove six times more sales, and why open outcry auctions turn your brain into
0:56.8	mush.
0:58.3	Because the science of success has taken off like a rocket ship since launch. We've had more than 80,000 downloads, made the front
1:05.4	page of new and noteworthy, and much more. I wanted to offer something to you. I'm giving
1:11.2	away my three favorite psychology books to one lucky listener.
1:15.4	Just text the word smarter that's SM AR-T-E-R to 4-2-2 to be entered to win.
1:26.3	And if you've been listening and loving the podcast,
1:29.6	please leave us an awesome review and subscribe on iTunes. It helps spread the word so more
1:35.5	people can master the science of success. This is the final episode in a six-part
1:41.8	mini-series on the science of success titled Weapons of
1:45.1	Influence and based on the best-selling book, Influence, by Robert Chaldini.
1:49.4	Each of these weapons of influence are deeply rooted and verified by experimental psychology research,
1:56.4	which you're going to get a ton of amazing examples of.
1:59.2	If you're just now tuning into this episode, definitely go back and listen through the series because
2:04.8	there's some amazing content in there. Last week we talked about why Khan artists wear lifts
	...

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