Why Amazon Is Shifting Focus From Warehouses to Data Centers

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 1 July 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon built a $2 trillion company through years of aggressive spending on its retail and logistics businesses. Now, as the artificial intelligence race heats up, the e-commerce giant plans to focus its spending on data centers. WSJ reporter Sebastian Herrera joins host Zoe Thomas to explain the company’s plans. Plus, an AI-generated commercial has inspired debate over the future of marketing. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	With Ecolab Science certified, we take cleaning off your plate so you can focus on what's most important to your restaurant, your guests, and having them switch from giving your restaurant a go to spot.
0:10.0	Ecolab Science certified, Count on a Scientific clean.
0:13.1	Learn more at Science certified.com.
0:15.1	Welcome to Tech News Briefing.
0:20.2	It's Monday, July 1st.
0:22.3	I'm Zoe Thomas for the Wall Street Journal.
0:25.0	A video ad from Toys R Us has sparked debate about the future of marketing.
0:30.0	We'll tell you about the challenges of creating this artificial intelligence generated ad
0:35.2	and why there could be more AI created ads to come.
0:39.5	And then Amazon is shifting its focus from e-commerce warehouses to data centers as the AI
0:46.4	race heats up. Our reporter Sebastian Herrera will join us to explain how the
0:50.9	company plans to spend billions of dollars and what that could mean for its
0:54.9	place in the AI boom.
1:01.4	But first, Toys R Us released one of the first video ads from a major brand created almost entirely by generative AI.
1:10.0	The video depicts Toys R Us's late founder Charles Lazarus and includes a version of the
1:16.4	toy store's jingle.
1:17.6	Did you ever wonder how Toys R Us and Jeffrey the Giraffe came to be?
1:22.4	The son of a bike shop owner, Charles Lazarus, had a vision.
1:27.0	The video has generated a range of responses on social media from brilliant and exciting to an abysmal
1:35.6	insults that should terrify you. Here to tell us more is our reporter Patrick
1:40.0	Coffey. Patrick briefly described the ad for us.
1:44.0	So it's just over a minute long.
	...

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