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The Playbook With David Meltzer

Why AI Makes Great Salespeople Greater

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 11 November 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with Matt Curl, the COO of Apollo.io, to talk about how AI is reshaping the way sales teams work. We explore why the best companies treat their go-to-market process like a tech stack, how Apollo simplifies complex systems, and why the real power of AI lies in augmentation—not replacement. Matt explains how AI assistants can streamline lead management, personalize outreach, and free sales professionals to focus on the human side of closing deals. From cutting wasted time to multiplying results, this conversation unpacks how the future of sales belongs to those who learn to work smarter with AI.

Transcript

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0:00.0

Welcome to office hours. I'm David Meltzer. We're live here at the Sirius XM Studios at the win in Las Vegas. And I have a passion for two things, guys. I have a passion for time and I have a passion for sales. It was born into me. And I'm always looking for the best solution, the best partners and the best ideas to use my time to utilize the ability

0:22.9

to articulate a quantitative value to exceed what I'm asking for. And when I ran into a pallo.io,

0:29.5

I said, there's a partner I need. And I definitely have taken a great interest, especially

0:35.2

with the C.O. Matt Curl here today on the universe episode

0:39.7

of Office Hours. Matt Curl, welcome to Office Hours. Thank you. Excited to be here. Thanks for having me.

0:46.0

So I've been in sales probably longer than most of the people here have been born. And I was

0:50.3

noted at the young age of five that I was a born salesperson.

0:55.1

But I didn't become a sales professional

0:57.0

until I graduated law school

0:58.9

and I was trained to be a true sales professional.

1:02.6

I actually studied Tony Gwynn

1:04.9

because I was a huge fan.

1:06.7

He was a mentor and he was for me a professional at what he did.

1:10.6

He wasn't necessarily the best baseball

1:12.6

player skills and talent wise but he was a professional he practiced and he studied and i'm always

1:18.9

looking for the best tools and processes to be a salesperson but unfortunately over the years

1:24.3

as AI especially in other technologies at advance these tools have

1:29.3

been fragmented the processes were still manual and I'm a time freak and I knew

1:35.3

there had to be a better way and so when I learned about Apollo.io I reached out and

1:41.0

said hold on guys I am your guy tell me how I can be of service of value.

1:45.6

Show me how this stuff works.

1:47.0

And you had the right vibe and the right technology to create efficiency, effectiveness, and statistical success.

...

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