So welcome along to the Boothley podcast. This is the podcast that gives hosts the tools, the tactics, the training, and most importantly, the confidence on how you can go out there and get more direct bookens for your business easy for me to say today, we're going to be talking about metrics and all the things with in your short term rental business because it is a business that you should or could be tracking

This is something that not everybody does, and I'm certainly guilty of it in the early stages to help us do this. We're actually going behind the host with a successful short term rental host who's based here in the UK.

And we're going to dive into his business here about his journey and the sort of metrics that he tracks in particular. We've actually got some slides, which is why we've gone live on Facebook. So if you're on Facebook, just drop a little message saying where you're watching from as we love to find out.

And yeah, leave, let me introduce Ron Janssen. He's from one to stay dot UK. So if you want to go and check them out, it's one to numeric stay dot UK. He's got 30 doors himself, but it's actually has over 100 on his website. And we're going to talk about how that works in just a moment. So welcome along Ron. Thank you for joining us today.

Thank you very much, Liam. So to get started, why don't you introduce yourself and your business. Tell us where you are in the world and anything you'd like to share.

Right. So I'm Ron. I am Dutch. And I left the country many, many, many years ago and 85 to be precise. So I'm really bit of a flying Dutchman because I've been living all over the place. And of course, right now I am at home. And home is in sort of greenish, but cloudy Hampshire, old Hampshire, the new Hampshire.

You're always cloudy in England, isn't it? Well, yeah, but that's a good thing, actually, because they appreciate the fact that it's sunny.

Absolutely. Very true. Very true. So what model do you use? And if you could, I love the name, by the way, one to stay, one to stay, which is cool. Talk us through what kind of model you use and why.

Well, let me go back quickly. So I'm really an IT guy. I like to systemize things. I really think about, let's say, very, very logical structures. And that means, of course, that I always like to see things from a sort of block perspective.

As Lego blocks almost. And that means that anything that I sort of do, it has to hang together in the proper robust fashion.

And yeah, I can go back in time a little, maybe not yet, but literally what I like to do is make sure that's all the components that I use within the hospitality industry are glued together in a very, very coherent way.

And also making sure, of course, that you keep control. If you want to grow, let's say grow wisely, because obviously having one property that you lived in before, for instance, and you want to rent it out, that's a totally different model.

Although, then when you run up and scale up to 3040 by 100 or a few hundred, and then clearly, you have to think much more about, okay, how do the professionals approach it?

And then clearly you're looking at a, let's say, a marriage or an IH group, IHG group, things like that. So that's totally different approach.

But of course, it means still you need to have the basic building blocks in place to make sure that everything stays robust.

That sounds fair enough. We will dive back into your background of how you got started in hospitality. But just before we do an interview a bit, we mentioned you've got 30 doors yourself and there's a hundred on your website.

Talks through other 30, other ones your own or manage and the extra ones on your website. How does that work?

Okay. So back in 17, I tried to manage myself.

Problem was that 70 miles away is not convenient. Clearly, it means that if there's an issue, you have to go up and down in those days.

We had an electronic lock, August, and that was very fiddly, but at least we were able to say to a guest, here's the code, you can enter the flat. However, if something goes wrong, it takes an hour to be there.

And that's not very practical. Plus of course, all the cleaning and stuff like that, it's extremely difficult to do anything like this remotely if you don't have the right people in place on site.

Of course, if you're running your own, let's say it's short-term rental, and let's say within five minutes drive or several within, let's say, time now radius.

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