Hello I'm Daniel, welcome to another episode of the Intelligence Square podcast.

This was an episode that was recorded before the coronavirus pandemic

and it features the behavioral science experts Stephen Martin and Joseph Marx. They're the authors of a new book

titled Messengers who we listen to, who we don't and why and as you can tell from

the title it deals with the issue of how do we subconsciously decide who is worth listening to and who isn't.

They were interviewed by Helen Lewis, who's a staff writer at The Atlantic,

and we hope you draw listening to this week's episode.

Hello, I'm Helen Lewis Staff Writer at the Atlantic

and welcome to this week's Intelligence Squared podcast.

You can sign up for regular updates about podcasts and other events at

Intelligence Square.com. I'm here with Stephen Martin and Joseph Marx,

behavioral science experts, and authors of messengers, who we listen to, who we don't,

and why. We'd really appreciate if you could spread the word about this

podcast by telling your friends and please take a moment to rate and review the

podcast. Let us know what you think and help others find the show.

Hello Stephen and Joseph.

Hello there.

Hello. First of all let's have a kind of broad overview of the book.

So the book is about as we say who we listen to.

So who is your intended audience when you're writing this book?

I think the intended audience are people, you know, who are not necessarily psychology experts,

but are interested in the topic like most people are I think and kind of curious about

...