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Beast over Burden powered by Barbell Logic

Who We Are, How We Got Here (Matt's State of the Union) #379

Beast over Burden powered by Barbell Logic

Barbell Logic

Nutrition, Fitness, Health & Fitness

4.71.2K Ratings

🗓️ 6 September 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

Who are we, and how did we get here? Matt addresses these in his 2021 BLOC Party State of the Union.
 
This is Matt's address to the Barbell Logic coaches and staff at the 2021 BLOC Party. Matt delivers these roughly quarterly to the staff, and he initially intended to keep this internal as past state of the unions have been. Ultimately, though, at the prompting at some of his staff, he realized this is a good address to release.
 
It's a good overview of how much Barbell Logic has grown and changed over the past 2 years. He touches at the staff of Barbell Logic who work to deliver the high standard of service, oversee and run operations, deliver content, create and improve the Academy, market our services, and grow the company.
 
We hope you enjoy this, and it helps you better understand who we are, and how we got here.
 
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Transcript

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0:00.0

Hey listeners, this is normally when we would talk about a holiday sale or how

0:07.4

now is the right time to start with online coaching because of how much money

0:10.5

you can save. However, as I met with our marketing team earlier this month to

0:14.8

discuss promotional ideas, we found ourselves focusing on the ideal outcomes

0:19.3

for people who want to work with a coach and that called to mind how many of

0:23.1

our clients got into this for the form corrections and ended up making real

0:27.8

life transformations through strength training. We realized that the ideal

0:31.9

barbell logic client is not afraid of hard work. They don't just have goals, they

0:36.5

are driven by continual self-improvement. They pursue strength because they

0:40.7

care deeply about the people who they love who depend on them. We know that

0:45.6

price is always a consideration when it comes to deciding to sign up for

0:48.9

something. But our successful clients tell us that in addition to carefully

0:53.0

deciding where to invest their money, they're also very intentional about how they

0:57.3

invest their time. And when you care about your time that much, there is fear that

1:01.8

you could waste your time and not see the results you want. If any of this sounds

1:05.9

like you, I'm here to make you a promise. You give us six months of two to four

1:10.8

workouts a week and if you don't see changes in your strength or form, we will

1:14.9

give you all of your money back. That's all six months. The worst case scenario is

1:20.2

it ends up costing you nothing. The best case scenario is you invest in yourself

1:24.7

and you get exactly what you want out of your training. The only risk is about

1:28.7

on yourself. It's time to place that bet and put your money where your goals are.

1:33.4

Get matched with your coach now at barbelllogic.com slash coaching. That's barbelllogic.com

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