Welcome to Daring Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Daring Hardy.

Howard Schultz, the two times CEO of Starbucks, who first made Starbucks what it is and then

retired, who then had to come back in and save Starbucks once falling star to remake it

again what it is today said, I always wanted to do something to make a difference.

Here's why.

Schultz was born in 1953 and was raised in the mean streets of Bayview housing project

in Brooklyn, New York.

His mother worked as a receptionist and his father was mostly unemployed.

When his dad was employed, he held a variety of jobs, none of which paid much or offered

such basic benefits as medical coverage for him and his family.

The Schultz was seven, his father lost his job as a diaper service delivery driver after

breaking his ankle.

At the time, sick pay or even legally mandated disability assistance were luxuries to those

in low paying jobs and in the ensuing months, the family was literally too poor to put food

on the table.

It was a memory that Schultz would have and would carry with him through his adulthood.

During a vacation in Italy, Schultz had what he had, what he called his epiphany, while

sitting at one of Milan's many espresso bars, he realized that coffee shops there played

an integral role in social life for Italians.

It was a focal point for the neighborhood where friends met, where they mingled and where

...