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Hello and welcome to coffee house shots the spectators daily and

sometimes more than daily politics

podcast I'm Katie Balls and today I'm joined by Sean Toppham of Tophm and

Gerin who ran the 2019 Tory's social media or digital campaign.

Sean, this time you are an observer.

What do you make so far?

I mean, only a couple of days in of, I suppose,

how the digital battlefield is looking.

Look, I guess a surprise call by the Prime Minister last week to go to the polls.

So obviously there's a quick scramble on social media for all the parties when something like that happens and having

been inside the tent I know there's a huge amount of work there's a huge amount of

platforms that the parties want to you know get their first messages out on.

And I think what we saw the Prime Minister came and did a quick explainer

video when he launched a vertical video talking about why he had called the election.

And the Labour Party released a very sort of slick pre-produced video themselves

with their messages around change. So I think that was a good starting point but

obviously as the week went on both major parties joined Tik-Tok which is really where I think

...