Jason Kraft runs a small online business in Pennsylvania.

My name is Jason Kraft.

I'm the CEO of Electric Bike Technologies and I've been making electric bicycle

products for the past 16 years. His company specializes in electric powered bicycles

and tricycles. He sells his bikes exclusively online.

But over the last two years, Jason has had a focus on something other than spokes and wheels.

In 2022, he was served a lawsuit.

I was at home and someone knocked on the door, you know, serving me papers and my daughter was there.

And it's uncomfortable. Someone comes to your house. papers and my daughter was there.

And it's uncomfortable.

Someone comes to your house and they give you papers

and it's kind of, you know, with this ominous look.

What did it say?

I didn't fully understand it right away, but it was, you know, it said your website is not accessible.

I mean that's mild terms of what it said, but you know, it's you've done something very wrong and you're in trouble.

Electric Bike Technologies was being sued by a blind person who claimed he wasn't able to navigate

Jason's website to buy a bike, which according to the law amounts

to discrimination against the disabled.

Jason said he'd never heard from this customer before and to him something about the case

seemed unusual.

There's so much wrong with this suit, you know, I saw electric bikes and I can tell you blind people don't ride bikes

shocker.

...