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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Which Emails Should I Send, Autoresponder or Broadcast?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 12 January 2016

⏱️ 12 minutes

🧾️ Download transcript

Summary

Today's question comes from Eliska, who asks about the best kinds of emails to send to her subscribers, broadcast emails with updates about her current posts, or autoresponder emails? In this episode, I share my thoughts, as well as a hybrid solution I've recently tried, called the digest email. Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about email marketing? Record it at http://www.askpat.com/.

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Transcript

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0:00.0

Ask Pat.

0:04.0

Ask Pat.com.

0:07.0

Dot com.

0:08.0

What up everybody, Pafflin here, and welcome to episode 516 of Ask Pat. Thank you so much for joining me today.

0:16.5

As always, I'm here to help you by answering your online business questions five days a week.

0:19.9

We have another question today from Aliska who answered or, excuse me, asked a question late last year of 2015.

0:27.4

And she's back again because she asks great questions.

0:30.3

All right, here's today's question from Aliska.

0:33.6

Hi, Pat.

0:34.7

My name is Alishka-Britzva, and I am from Czech Republic.

0:41.3

I would like to know what do you think is better to send in emails. I know you have present autoresponder sequence for a long period

0:46.3

and now I'm sent into my email list, just an email with notice about a new blog post.

0:51.3

What do you think is better and why?

0:53.3

Is there some big difference

0:55.5

in open rate and click rate between preset follow-up emails, maybe some information

1:01.0

which are not on the website, and just broadcast emails with notice about new blog posts? Is there

1:06.6

some big difference? And do you think it depends a lot on which type of these two emails I will

1:11.6

send? What and how should I choose? Thanks for everything, Pat. I love what you're doing and I hope

1:17.0

I will hear your opinion soon. Cheers. Hey, Alisca, thanks again for the second question. You ask

1:23.3

great questions, like I said earlier. So thank you for that. This email strategy, this one is

1:27.4

very important because there is a lot of options with email. Of course, a lot of you great questions like I said earlier so thank you for that this email strategy this one is very

1:27.6

important because there is a lot of options with email of course a lot of you know who have been

...

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