Which Email Service Provider Should I Use?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 5 April 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Alexia, who asks about email marketing. Which email service should she use? Can she start with a provider for smaller lists first and upgrade later? Also, can she email people she knows who did not opt in to an email list? Alexia’s site is http://capitalizesocial.com. Alexia mentions two episodes of the Smart Passive Income Podcast, Session 159 (http://www.smartpassiveincome.com/autoresponder-email-best-practices/) and Session 185 (http://www.smartpassiveincome.com/the-story-behind-convertkit-with-nathan-barry/) . The email service providers Alexia mentions and I discuss are Active Campaign (http://www.activecampaign.com/), Infusionsoft (http://askpat.com/infusionsoft), and ConvertKit (http://askpat.com/convertkit). Do you have a question about email marketing? Record it at http://www.askpat.com/. Share your thoughts on this episode on Twitter using the hashtag #AskPat576.

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Transcript

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0:00.0	AskPath.
0:01.0	AskPath.com.
0:09.0	Hey, what's up, everybody, Patflin here, and welcome to episode 576 of Ask Pat.
0:15.1	Thank you so much for joining me today.
0:16.6	As always, I'm here to help you by answering your online business questions five days a week.
0:20.5	All right, here's today's question from Alexia.
0:23.7	Hi, Pat.
0:24.5	My name is Alexia Clemsy, and I run Capitalized Social.
0:27.4	We do social media marketing for our clients.
0:29.9	I have a question about email marketing and which programs to use.
0:34.2	Now, I've heard you have an episode on Convert Kit, and that looks really great, but I also
0:38.6	looked back and listened to SBI 159 and thought about looking at active campaign as well.
0:45.1	Do you recommend if you have a small mailing list that you start with just the cheaper service?
0:51.2	Why spend so much more for a product, even if it does a lot, if it won't really convert
0:56.9	that much for me right now? Is it easy to switch later? Or should I just go ahead and choose the
1:02.6	service that has the most bang and start it now and just continue to build my email list?
1:08.9	I also have a second follow-up question.
1:18.4	I have a big list of email users, but they're not people who opted in. I have a very, very small opt-in list because we just started collecting email addresses. Is it okay to send an
1:24.1	overall email to that huge list I already have, even though they didn't opt in?
1:28.8	Is that interruptive?
1:30.0	And how should I go about doing it?
1:31.8	Thank you so much, Pat.
	...

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