In which the theme of the program, broadly speaking, is pricing power.

From American public media, this is Marketplace.

In Los Angeles, I'm Kyle Rizdahl Tuesday today. May the 20th, good as always,

stab you along, everybody. We seem to have entered the, are you corporate America, or are you not going to raise your prices as tariffs start to bite in this economy?

You'll recall the other day, Walmart said flat out on its earnings call that it is going to raise prices by the end of this month, thanks, the company said directly to President Trump's tariffs.

The president then, as you have heard, said on his social account and through his Treasury Secretary that Walmart ought to eat the cost of the tariffs.

That's President's word.

Home Depot, though, on Id's call this morning,

said it's not planning broad price hikes. Because as it turns out, and as Marketplaces of

Anna Peters reports, are you or are you not going to raise prices, kind of hinges on what kind of

business you are in. At a time when consumers are bracing for higher prices, companies can give themselves an edge

by promising to buck that trend.

Terry Esper, a professor of logistics at the Ohio State University, says Home Depot is in a

good position.

I think they're able to weather this trade scenario maybe a bit differently than

a company like a Walmart. And only partly because of the strong domestic supply chain, Home Depot

touted on its earnings call. Esper says home improvement retailers deal in higher margin goods,

things like garden supplies and certain construction materials.

Some of the specialty products that typically have a bit more of a higher markup.

Leaving a bit more room to absorb higher wholesale costs. Plus, Esper says these retailers

aren't just catering to households. Home Depot also has a pretty big customer base that are

contractors. Professionals who buy in high volumes and are less sensitive than DIYers to economic

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