Where Your Ideal Customer is Hiding

EverydaySpy Podcast

Andrew Bustamante

Spy, Learning, Spies, Thinking, Human, Cia, Intelligence, Espionage, Education, Lifehack, Social Sciences, Advantage, Edge, Unfair, Science, How To, Humint, Secret, Growth, Business

4.7 • 640 Ratings

🗓️ 31 August 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

To wrap-up Season 5, Andrew is taking you on a deep-dive into how his company uses CIA personality testing to find and identify the perfect customer for any business. If you run your own business, or have a career in sales, HR, customer service or senior management, DON'T MISS this incredible HACK to find the customers you've always dreamed of.

Transcript

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0:00.0	My name is Andrew Bustamante, and this is everyday espionage.
0:07.0	Freedom! Freedom! I have had an absolute blast with this season talking to you and talking about all the specific applications of tradecraft that I use in my business, in my everyday life,
0:40.3	and how you can use them in your career, in your everyday life with family, to keep people safe,
0:45.3	to grow your business, to grow your clients.
0:48.3	And I wanted to end this season with a quick story.
0:51.3	So recently my team got together and we decided that we wanted to ask ourselves
0:56.2	the question about how we serve our customers better. Now, if you're a business owner or if you
1:02.7	are in a career that serves individual customers if you're customer facing, it's always a good
1:08.2	exercise to take a few minutes to stop and think about how can we serve our
1:12.5	customers better. And I was really excited to sit with my team and walk through it because they
1:16.3	realized early into that conversation that we didn't know exactly who our ideal customer was.
1:23.6	Who was that perfect customer that we knew we could serve to the highest level for a long
1:30.8	period of time? So we went through what was known as an avatar exercise. Now I'm not talking about
1:36.1	avatar, the Disney movie, the avatar, the blue aliens. That's not what I'm talking about. I'm
1:42.5	talking about an avatar as in the picture
1:45.9	of a person who is that perfect customer. So in our avatar exercise, what we did was we built out
1:53.3	a big whiteboard and we broke that whiteboard into a grid of two by three and we started talking
1:59.5	about who is that customer in terms of
2:02.9	their psychography, psychography meaning what are their psychographical traits?
2:08.1	How do they think?
2:09.0	How do they feel?
2:10.1	What do they value?
	...

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